WHITE PAPER

How Retail Marketers Use Customer-Focused ID Management to Increase Satisfaction & Profitability

A new report sponsored by ID.me for eTail Boston shows that while “customer-focused ID management helps retailers increase customer engagement, satisfaction, and profitably,” most retailers – even those with some digital strategy in place – do not leverage data technologies that can help them more easily understand who their customers truly are and act upon those insights consistently, across environments. Specifically, 78 percent of respondents to the survey used to inform the report say they offer group or affinity discounts, but only 58 percent of those use ID management technologies that could help them improve their personalization efforts and prevent fraud.

Read the full report to learn how retailers are turning to customer-focused ID management to reach new customers and drive engagement.