CASE STUDY

Tampa Bay Rays Optimize Tribute to Military Community

The Tampa Bay Rays, 2008 American League East baseball champions, have a history of being military-friendly in regards to ticket sales.In previous years, the team offered a 50 percent military discount in select seating areas, but the organization wanted to do more. Presenting a ticket offer online was a challenge, at least until ID.me came along. ID.me’s solution allowed the team to launch its Rays Honor Pass program, which has sold thousands of discounted tickets to eligible military fans.