For Leesa Sleep, an online mattress retailer and a B corp that donates one mattress for every 10 sold, it is important to support its community. The company is based in Virginia Beach, VA, one of the top military communities in the country. Offering discounts to affinity groups such as military, students, teachers, and first responders has helped the brand advance its mission as a socially conscious company, all while attracting new customers to the brand and driving revenue growth.
Leesa Sleep Affinity Group Discounts Drive Revenue Growth
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